"Does your website create victims instead of customers?" checklist:

Your sales copy looks like sales copy
You don't know who your intended customer is
Your web site looks like an advertisement
Your web page lacks a headline/tagline
You think that your website is the only component of your marketing
You blindly applied a template from a marketing "guru"
You think that your website is an interface
The next step is not obvious to your web site visitors
You think testing different variations of your pages is a waste of time
Your visitor has no idea what your Unique Selling Proposition is
Your website does not address the needs of your visitor
Your website lies to your visitor
Your website makes it hard for people to deal with you
You think that better usability boosts conversions through the roof
Your visitors do not belong to your target market
You think that selling is the same as yelling
You push your visitor to take action
Your web page is longer than it needs to be
You use loaded words and worn-out phrases
You use fancy formatting in your sales copy

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